i-Wonder is the UK’s leading provider of niche comparison site solutions to the UK market. I-Wonder has been working on a number of new business class solutions over the past few months, the first few of which are to be launched In the next few weeks. One of the key new solutions is for UK Classic Car. There are over a third of a million vehicles that fall within the DVLA’s definition of classic car, which is significant. Most motor comparison sites already deal with volumes of classic car traffic, which are currently dealt with in the standard car insurance journey or directed to listed specialists. This falls short of the ideal for comparison site customers.

But what is the definition of a classic car?  ‘Well there isn’t one basically’, confirms Ray Vincent, Chief Executive Officer, i-Wonder. ‘The term “Classic” is commonly used to describe any slightly older, but collectable vehicle. This would include vehicles over 40 years old that are recognised by DVLA as having “Historic Vehicle” status. What makes a car a “classic” in the wider sense however is more subjective than just age. Nostalgia, design and performance, or the cultural impact a vehicle had are all important factors of being considered a classic. Modern Classic is a term sometimes used by insurance companies for newer collectable vehicles that only cover limited mileage. So it’s a broad church.’

‘With well over 300 separate product integrations under our belts across 15 separate business classes in UK insurance, quickly growing a panel is what we do.’ Explains Frances Howard, Commercial Director, i-Wonder. ‘There are a lot of existing classic car quote and buy websites in the UK, the majority of which lend themselves to comparison site trading. Having first notified the potential panel some three months ago, we are currently working with eight separate broker enterprises and are in talks with a further five’.    

The product will ‘soft launch’ as an option on i-Wonder’s own Insurance Cloud website in early November, and agreement has been reached to fully launch with one of the ‘big 4’ comparison sites later in November. Classic car, which requires a modified data capture and journey as compared to private motor, has been defined and agreed working alongside the launch panel. 

About i-Wonder

We specialise in offering quality comparison site products at competitive prices across a range of insurances, including many that are often overlooked but remain essential.  These are then adopted as ‘white label’ solutions by ourselves on our own brand, the Insurance Cloud, or third parties.  The range currently includes touring caravan, motor home, park home, static caravan, taxi, GAP, SORN, multi-motorcycle, wedding, and much more besides. On top of that we add new types of insurance regularly, so if you can’t find what you’re looking for today, it may be there tomorrow!  We can keep you in the loop about new product launches here.

With over fifteen years of comparison site product development behind us, our easy-to-use search and comparison tools are underpinned by some of the industry’s most advanced and sophisticated software. Indeed, our software is widely used across the whole industry, making i-Wonder a major player in the comparison site market across the UK.  Everything we do is aimed at making shopping for insurance easier than ever before. We learn every day, and our agile development approach means that we can translate this very quickly into ever improving journeys, wider choice, and sharper outcomes for our customers.

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For further information email info@i-wonder.co.uk.